Answers
Direct answers to the questions people actually type before they hire anyone. No gate, no download, no sales call attached. If the answer means you should stay with your current agency, it says that.
What is a fair markup on media buying?
Between 0% and 20% depending on the model, and the honest answer is that the percentage matters less than whether you can see the raw platform invoice. Here is how to check.
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What does an agency account director actually do?
They translate, they protect the relationship, and they carry the revenue number for your account. Two of those three are useful to you. Here is how to tell which one you are paying for.
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How do I know if my agency is overcharging me?
Six checks, none of which require an argument or an audit. Most of them are one email. If more than two come back badly, the problem is structural rather than personal.
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What is a fractional creative team, and when does it beat an agency?
Senior people, briefed directly, bought by the job instead of by the month. It wins on cost and seniority and loses on availability. Both halves of that are worth knowing before you choose.
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What should be in a marketing scope of work?
Eight things. Most disputes between a brand and its agency trace back to one of them being missing, and the missing one is almost always ownership.
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